The types of media which have been used before the Digital media or New media are usually the forms of traditional media. One of the most powerful form of traditional media is newspaper. A newspaper is a great gift to mankind. They are important medium of mass communication. Newspapers cater to the needs various sections of society and has great influence on society. It shapes public opinion and influences government policies and decisions. In a democratic society, they play the role of the guardian of the rights of the people. Newspapers have great educative value. Newspapers give us information about the happenings and developments taking place in any part of the world. They mirror the public views and provide solution to various social and economic problems.
Newspapers help in developing reading habits which is beneficial for an individual. There are many people who don’t start their daily routine unless they go through the newspapers. Traditional Media is still alive and still is very much impactful. One of the best part about the newspaper is that it is an affordable medium. There are various students appearing in examinations who regularly read the newspapers to keep up with the current affairs. The only sad thing about the newspaper is that it is not free from the intervention of politics and the government. A newspaper might be biased towards one political party and print only in favour of them. As we can see, the role of newspapers cannot be underrated. It provides news, it brings awareness of issues, it generates employment. Newspapers continue to be one of the best informative mediums today. Apart from newspapers, traditional media also consists of radio, magazines, sculpture, dance, drama, paintings and symbols.
The use of digital devices such as computers, TV, mobile phones and video game has increased substantially over the past few years globally with every corner of the globe having some form of internet available. New media is interactive and is user-generated while old media is a more traditional way of communicating through television, radio, newspapers, magazines, books, etc. New media has increased access to information and enabled people to share knowledge fast. A single post on a website or social media platform reaches millions of people immediately. With new media, people can follow live events and receives news updates on their mobile devices. New media has transformed advertising as firms turn to social networks to reach potential clients. Organizations can provide real time information to their clients about their products or services. Social media allows people to connect and interact from different locations. On the other hand, new media is not always a reliable source to get news from, because everyone can be posting wrong news just for fun and grabbing attention. There is no publisher to check whether the information written is wrong or right unlike newspaper, TV, or radio there is always an editor and publisher that insures that information published to the audience is right. Both traditional media and new media are equally important in today’s time.
All in the mind 